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Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift .
PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion .
Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, .
In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi .
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 .
PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a .Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless. Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop. The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .
Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless. About 80 social media influencers found out when the budget-brand shoe store created a fake luxury storefront and stocked it with wildly overpriced Payless shoes. The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and invited fashion influencers to check out the collection at a "grand opening party."Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, 'Palessi' 'We couldn’t skimp in any way. It had to feel real.' The discount shoe retailer and agency DCX Growth.
Discount shoe retailer Payless opened a luxury shoe store called Palessi. They made it look upscale and high end, but stocked it with its traditionally inexpensive footwear, and priced.
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Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'.
Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.
payless shops
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless.
About 80 social media influencers found out when the budget-brand shoe store created a fake luxury storefront and stocked it with wildly overpriced Payless shoes. The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and invited fashion influencers to check out the collection at a "grand opening party."Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, 'Palessi' 'We couldn’t skimp in any way. It had to feel real.' The discount shoe retailer and agency DCX Growth.
payless shoes scam
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payless opened fake luxury shoe store|payless shops
